Crafting personalized career journeys for students and early-career professionals through a fusion of user insights and advanced AI analytics
College students face significant challenges in selecting a career path due to the overwhelming number of options and lack of personalized guidance. This makes it difficult for students to identify which careers might be a good fit based on their skills and interests.
The goal was to create an AI-driven solution that guides students through an onboarding questionnaire about their skills and interests, then uses this data to recommend personalized career pathways.
As a product design intern, I designed the dashboard experience where students view their personalized career pathway recommendations. I defined the design direction through extensive market analysis, and lead user research to gather insights from our target users.
How might we build trust with students by matching them to relevant career pathways while transparently and ethically handling their personal data?
With limited existing models for AI-driven career guidance in higher education, I conducted research to understand how students currently make career decisions and what would make them trust algorithmic recommendations.
The pivotal insight was recognizing that students are familiar with AI and ML on popular platforms like Netflix, Spotify, Indeed, Glassdoor, and LinkedIn, which offer tailored experiences. This insight inspired the innovative approach of integrating similar AI/ML techniques into Skilbi, employing data-driven personalization for career guidance.
Simplicity
Clear visual hierarchy to help students quickly understand their career matches without cognitive overload
Transparency
Visible explanations for why careers were recommended, allowing students to understand the AI's logic
User control
Ability to refine recommendations, hide suggestions, and manage personal data to maintain agency in the career exploration process
Quick edit and preference customization to allow users to make quick and straightforward adjustments to their profiles minimizing the steps required to customize recommendations
Left navigation panel to the dashboard design to improve overall site navigation. This panel organizes access to key features of the platform, such as career pathways, challenges, learning hub, and settings, in a clear, vertical layout.
Prominent profile icon in an easily accessible location within the dashboard, where users are encouraged to frequently update their preferences, skills, and goals.
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